Prince William and Catherine, Princess of Wales, released their official Christmas card for 2025 on December 18, sharing a relaxed family photograph featuring their three children: Prince George, Princess Charlotte, and Prince Louis. While the image was warmly received by many royal followers, it also prompted criticism online regarding its timing and seasonal tone, leading supporters to publicly defend the couple’s choice.
The card, shared through Kensington Palace’s official social media channels, reflects the Wales family’s continued preference for informal, natural imagery rather than traditional studio portraits. As in previous years, the photograph emphasizes family closeness and simplicity.
A Natural Family Portrait
The image shows the Prince and Princess of Wales seated outdoors with their children in a field scattered with yellow and white flowers. Princess Charlotte, aged ten, rests her head gently on her father’s shoulder while holding his arm. Prince Louis, seven, sits comfortably between his parents, leaning back against Prince William. Prince George, now twelve, is positioned close to his mother, with Catherine’s arms wrapped around him.
The family is dressed casually, reinforcing the relaxed tone that has become a hallmark of the Waleses’ public family imagery. The message accompanying the card reads simply: “Wishing everyone a very Happy Christmas.”
This understated greeting aligns with the couple’s recent communications, which have focused on warmth and approachability rather than formal presentation.
Online Criticism Focuses on Timing
Despite the affectionate scene, some social media users questioned whether the photograph felt appropriate for a Christmas card. Several commenters pointed out that the image appeared to have been taken outside the winter season, noting the presence of flowers in bloom.
Publicly available information indicates that the photograph was taken earlier in the year in Norfolk by photographer Josh Shinner, who has previously worked with the family. Some online users expressed disappointment that the image was not taken closer to the Christmas period.
Comments shared on public forums suggested that critics would have preferred a more seasonal or recently captured photograph, particularly given how quickly children change as they grow.
Use of Earlier Photographs Is Common
In response, many royal supporters pushed back against the criticism, emphasizing that it is common practice for families—public and private alike—to use photographs taken earlier in the year for holiday cards.
Supporters noted that family photo sessions are often scheduled months in advance and that a successful image may be reused across multiple occasions. This approach has also been consistent with the Wales family’s past practices, as they have frequently drawn from earlier photo shoots for birthdays, Father’s Day messages, and holiday greetings.
Several commentators highlighted that informal outdoor images have become a recognizable part of the Prince and Princess of Wales’ public image, particularly since their children were young.
A Consistent Visual Style
The decision to use a non-seasonal image also aligns with a broader trend in modern royal communications. In recent years, the Waleses have favored candid-style photography taken in natural settings, often avoiding formal attire or staged backdrops.
This approach has been widely interpreted as an effort to present a more relatable image of family life, particularly for younger audiences. Kensington Palace has previously explained that the couple value authenticity and comfort for their children during official photo sessions.
By choosing a photograph that prioritizes family connection over seasonal symbolism, the card continues that established visual narrative.
Positive Public Reaction
Alongside criticism, the card also received significant praise across social media platforms. Many users commented on the warmth of the image and the evident closeness between the family members.
Supporters described the photograph as joyful, natural, and reflective of a strong family bond. Others noted that the relaxed setting felt refreshing compared to more traditional royal holiday imagery.
The volume of positive responses suggests that, despite some online debate, the card resonated with a broad audience who appreciate the Wales family’s modern approach.
Royal Christmas Traditions in Context
Christmas cards have long been a tradition within the British royal family, with each household adopting its own style. While some senior royals continue to release formal portraits tied closely to official duties, others have increasingly opted for more personal imagery.
The Prince and Princess of Wales’ 2025 card fits within this evolving tradition, balancing their public roles with their identity as parents. The use of an outdoor family photograph mirrors previous cards released by the couple in recent years.
Managing Public Expectations
As one of the most visible families in the world, Prince William and Kate Middleton face intense scrutiny over even small decisions, including holiday greetings. The discussion surrounding the Christmas card highlights the varied expectations placed on public figures and the difficulty of satisfying all audiences.
While some viewers prioritize tradition and seasonal accuracy, others value authenticity and emotional connection. The Waleses’ choice suggests that they continue to prioritize the latter, even when it invites mixed reactions.
Conclusion
The 2025 Christmas card from Prince William and Catherine, Princess of Wales, sparked debate largely centered on timing and presentation. However, the response from royal supporters underscores that using earlier photographs for holiday greetings is both common and consistent with the family’s established approach.
By sharing a relaxed image that highlights family closeness, the Prince and Princess of Wales reinforced a visual style they have cultivated over many years. Despite online criticism, the card was widely praised and reflects the couple’s ongoing effort to balance public tradition with a modern, family-focused image.
As the holiday season continues, the card serves as another example of how royal traditions are adapting to contemporary expectations while remaining rooted in messages of goodwill and togetherness.