Friday’s episode of CBS’s long-running game show The Price Is Right delivered one of the most remarkable moments in its more than five-decade history. Host Drew Carey was left momentarily speechless when contestant Patrice Masse, from Grande Prairie, Alberta, Canada, made an almost perfect bid during the Showcase Showdown — coming within just one dollar of the actual retail price.
The unbelievable accuracy of Masse’s bid earned him the rare title of Double Showcase Winner, a feat that only a handful of contestants have achieved in the show’s entire run. Carey himself called it “the best Showcase bid in the history of the show.”
A Legendary Moment on Television
The Price Is Right, which first premiered in 1972 and is produced by CBS Media Ventures, has seen thousands of contestants and countless big wins over the years. But what unfolded during this episode stood out as one of its most statistically unlikely outcomes.
The Showcase Showdown — the grand finale segment of the program — pits two top contestants against each other as they bid on a package of high-value prizes, including luxury vacations, cars, and electronics. The contestant whose bid comes closest to the actual retail price without going over wins their showcase. However, if a contestant is within $250 of the actual retail price, they automatically win both showcases — an extremely rare event in the show’s history.
That’s exactly what happened when Patrice Masse confidently made his final bid of $39,500 on a showcase that included a brand-new car and an all-expenses-paid trip to Miami, Florida.
Drew Carey’s Reaction Says It All
As the studio lights dimmed and the audience fell silent, Carey revealed the actual price of the showcase: $39,501. The crowd erupted in cheers as the realization hit — Masse had missed the exact total by a single dollar, making him an instant Double Showcase Winner.
Visibly astonished, Drew Carey raised his hands and laughed, calling it one of the most incredible bids he had ever witnessed in his 17 years as host. Carey exclaimed, “That’s the best Showcase bid in the history of the show!”
The audience stood on their feet, clapping and cheering as confetti rained down. Masse looked stunned as Carey congratulated him on his nearly flawless performance.
A Rare Achievement in The Price Is Right History
According to CBS, Double Showcase Wins have occurred fewer than 100 times in the more than 50-year history of The Price Is Right. The odds of landing within just one dollar of the actual retail price are exceptionally low, making Masse’s achievement one for the record books.
Since the episode aired, clips of the moment have gone viral on platforms such as YouTube, TikTok, and X (formerly Twitter), where fans called it “the most perfect Price Is Right win ever.”
The show’s official social media accounts also shared the clip with the caption: “A bid so close, even Drew couldn’t believe it!” The post quickly gained hundreds of thousands of views, showcasing the enduring appeal of the classic game show.
Who Is Patrice Masse?
Patrice Masse, a Canadian from the province of Alberta, had been visiting Los Angeles when he attended a taping of The Price Is Right. Like all audience members, he had no idea he would be called to “Come on down!”
After winning earlier rounds and advancing to the final Showcase Showdown, Masse carefully studied his prize package before placing his bid. His calm demeanor and quick decision-making impressed both viewers and Drew Carey.
In post-show interviews, Masse said he had been a fan of the program since childhood and was thrilled just to make it on stage — winning both showcases was far beyond anything he expected.
The Show’s Enduring Popularity
First airing in 1972, The Price Is Right remains one of the most beloved and longest-running game shows on American television. It has aired over 9,000 episodes, making it the longest-running game show in television history, according to the Guinness World Records.
Hosted by Drew Carey since 2007, the show has evolved with time while maintaining its signature charm — energetic contestants, iconic pricing games, and a joyful atmosphere. Carey succeeded legendary host Bob Barker, who had hosted the program for 35 years and helped make it a cultural phenomenon.
Fans credit Carey with preserving the spirit of Barker’s original vision while introducing a relaxed, comedic touch that resonates with modern audiences.
Game Show History: The Magic of the Showcase
The Showcase segment is one of the most anticipated parts of each episode. Contestants are presented with a collection of luxury items — often cars, vacations, or home goods — and must estimate the combined retail price without exceeding it.
While smaller wins and near misses are common, getting within even a few hundred dollars is considered a remarkable accomplishment. Coming within one dollar, as Masse did, is almost unheard of.
This level of precision reflects both intuition and luck — two qualities that have defined The Price Is Right for generations. It’s a show where everyday people can experience life-changing moments in front of millions of viewers.
Drew Carey and the Spirit of the Show
Over the years, Drew Carey has embraced his role as host with warmth and humor, fostering a welcoming atmosphere for contestants. Speaking in previous interviews, Carey often emphasizes that the best part of the job is witnessing genuine joy and surprise when contestants win big.
Friday’s episode was a perfect example of that energy. As confetti fell and the audience cheered, Carey laughed and shook his head in disbelief, remarking that he’d never seen a bid so close to perfect.
The host’s spontaneous reaction reflected the authenticity that has made the show endure for generations — unscripted, joyful, and deeply human.
Social Media Reaction
The viral clip of Masse’s win quickly spread online, drawing millions of views within hours. Fans from across the world congratulated the contestant and praised Carey’s enthusiastic reaction.
Comments poured in from viewers calling it “pure happiness” and “the kind of television moment we need right now.” Many also highlighted how The Price Is Right continues to deliver heartwarming entertainment even after five decades on air.
On Reddit and TikTok, users shared side-by-side comparisons of past Double Showcase wins, noting how Masse’s one-dollar difference could stand as one of the closest in modern show history.
The Price Is Right Legacy Lives On
Moments like these remind audiences why The Price Is Right has remained a fixture of American television for over half a century. The show combines excitement, strategy, and celebration in a format that continues to resonate with multiple generations of viewers.
For Patrice Masse, his near-perfect bid not only earned him both showcases but also a place in The Price Is Right history. And for fans of the show, it reaffirmed why the simple act of guessing a price can still create magic on television.
As Drew Carey said with a grin as the show closed, “That’s why we do it — you never know when something historic will happen!”
Sources
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CBS Media Ventures – The Price Is Right Official Episode Archive
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USA Today – “Contestant Wins Both Showcases on The Price Is Right With Near-Perfect Bid”
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Entertainment Weekly – “Drew Carey Reacts to Best Showcase Bid in Show History”
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Guinness World Records – The Price Is Right Listed as Longest-Running Game Show