Lindsay Lohan, the award-winning actress and entrepreneur, has officially been named the new global ambassador for Revlon’s legendary Fire & Ice fragrance and cosmetics line. The announcement marks a significant milestone in her career — one that celebrates both her evolution as an artist and the enduring legacy of one of Revlon’s most celebrated campaigns.
A Modern Revival of a Timeless Brand
Revlon confirmed the news through a press release and social-media announcement, unveiling a refreshed “Fire & Ice: The Next Chapter” collection featuring new shades, updated packaging, and a fragrance inspired by the original 1952 scent. The partnership reunites Lohan with a campaign that first introduced her as a Revlon muse in the early 2000s.
The company stated that Lohan’s new role reflects its commitment to celebrating confidence, individuality, and timeless glamour — values long associated with both the actress and the brand.
“Lindsay represents a generation that grew up with Fire & Ice and now defines beauty on her own terms,” said Revlon CEO Debra Perelman in the official statement. “Her strength, creativity, and authenticity align perfectly with what Revlon stands for today.”
The Meaning Behind Fire & Ice
Originally launched in 1952, Revlon’s Fire & Ice campaign became one of the most recognizable beauty advertisements of the 20th century. Known for its bold red tones and empowering message, the collection was reimagined in 1990 and again in 2004 — the year Lindsay Lohan first starred in it.
At the time, the campaign reflected a message of duality: boldness and elegance, strength and sophistication. The 2025 revival builds on that heritage, introducing modern formulations, sustainable packaging, and inclusive shade ranges designed for diverse skin tones.
Industry analysts note that Fire & Ice remains one of Revlon’s longest-running beauty franchises, often credited with setting the standard for modern fragrance-and-makeup crossovers.
Lindsay Lohan’s Journey Back to the Spotlight
Lohan’s return to Revlon marks a new chapter in a career defined by versatility and reinvention. Best known for her roles in Mean Girls, The Parent Trap, and Freaky Friday, she transitioned in recent years toward new creative ventures, including entrepreneurship and producing.
Since 2022, Lohan has starred in a series of successful romantic comedies produced by Netflix, including Falling for Christmas and Irish Wish, both of which received wide streaming audiences. She also manages her lifestyle brand, which focuses on wellness and mindful living, based in Dubai.
Her collaboration with Revlon brings her back into the beauty industry — a space where she has long been celebrated for her classic red-carpet style and distinctive presence.
A Partnership Built on Authenticity
Revlon’s decision to bring back Lindsay Lohan as the face of Fire & Ice has been met with enthusiasm across the fashion and beauty community. Industry experts highlight that the collaboration fits into a broader movement of brands reconnecting with iconic ambassadors who embody both nostalgia and growth.
Beauty journalist Samantha Barry noted in Glamour UK that “Revlon’s partnership with Lindsay Lohan speaks to consumers’ desire for authenticity and continuity — a reminder that beauty evolves but identity remains.”
Lohan herself has often spoken about her passion for empowering women through self-expression and creative freedom. In interviews, she has emphasized that makeup and fragrance can serve as tools for confidence rather than conformity.
Revlon’s Legacy of Innovation and Empowerment
Founded in 1932, Revlon has played a defining role in shaping global beauty standards. The brand is recognized for pioneering inclusive advertising, creating accessible luxury products, and supporting initiatives that promote women’s empowerment in business and the arts.
The Fire & Ice collection, in particular, represents a cornerstone of the company’s identity. Its slogan — originally “For the woman who’s not afraid to be both” — remains relevant in today’s conversations about self-confidence and individuality.
By reviving the campaign with Lindsay Lohan, Revlon continues its tradition of featuring ambassadors who challenge stereotypes and celebrate multidimensional femininity. Past Fire & Ice faces have included icons such as Dorian Leigh, Halle Berry, and Jessica Biel.
Beauty Industry Response
The beauty industry has reacted positively to the collaboration, noting how it blends nostalgia with innovation. Analysts at Women’s Wear Daily and Cosmetics Business have described the campaign as a “strategic and emotionally resonant relaunch” aimed at reintroducing Revlon’s classic appeal to a new generation of consumers.
Retail partners have confirmed that the new collection will be available globally in select department stores, beauty retailers, and online platforms beginning September 2025, coinciding with the 20th anniversary of Lohan’s first appearance in the campaign.
Social-media engagement has also surged, with official Revlon channels sharing behind-the-scenes footage of Lohan’s photoshoot. Fans have responded with enthusiasm, calling the campaign “empowering,” “iconic,” and “a celebration of growth.”
A Symbol of Renewal
Beyond its commercial success, the Fire & Ice relaunch represents a broader story of resilience and renewal — for both the brand and its ambassador. Lohan’s journey from Hollywood stardom to entrepreneurship and back to global representation exemplifies the modern narrative of self-reinvention.
Beauty historians often reference the cyclical nature of iconic campaigns, noting that their power lies not only in aesthetics but in emotional resonance. Fire & Ice’s enduring legacy continues to inspire generations to embrace individuality and self-assurance.
Revlon’s choice to revisit the campaign with Lohan at the helm signals confidence in the actress’s enduring appeal and the timeless relevance of its message.
Looking Ahead
The Fire & Ice: The Next Chapter campaign officially launches in September 2025, with products rolling out globally throughout the fall. A digital storytelling series accompanying the campaign will explore the history of Fire & Ice and its cultural impact, featuring interviews with beauty experts, fashion historians, and long-time Revlon collaborators.
As Revlon and Lindsay Lohan join forces once again, the partnership highlights the power of legacy, creativity, and authenticity in modern beauty. It is not merely a revival of a classic campaign — it is a celebration of evolution, strength, and confidence.
In an era where beauty brands are increasingly focused on empowerment and sustainability, the collaboration stands as a testament to how icons from the past can inspire a future generation.